In a word yes! You most definitely do. In marketing circles, research studies indicate that people need seven exposures to your offer before they buy from you. So, how you can you guarantee that they visit your site those seven times? Simple you collect their contact information and then you follow up with them periodically through your home based business mail follow-up system, also known as an autoresponder. This way they get to know and trust you and, if you do your job right, they may become your customer at some point. When looking for a home based business mail follow-up system, it benefits you to go with a paid service. Although some good free autoresponders exist, the level of support tends to decrease when you use them. Also, ads are usually inserted into each e-mail that goes out ads that are for someone elses products, not yours. Common sense says that it is in your best interest for your message to be the only one that your respondent reads. Do a search for the term autoresponder and then investigate the results. If some of your friends or business associates use this type of service, get a recommendation from them. As with any service, thorough research ahead of time saves headaches and lost business later. In addition to quality customer service, your home based business mail follow-up system should include as many of the following features as you can find. Look for the ability to:
- Personalize messages with your list members name and other information.
- Send an unlimited number of e-mail messages.
- Pre-load a series of messages to be sent out at predetermined intervals.
- Create and send html messages.
- Create and add opt-informs to your web site.
- Broadcast a general message to your list.
Building a list is crucial to your business success. However, with a good home based business mail follow-up system in place, your chance for success can improve substantially.