Saturday, November 17, 2007

Home-Based Business - Fan Club Management

  • Start-up cost: Minimal, if artist pays for expenses; RM3,000-RM5,000 if you’re totally self-sufficient
  • Potential earnings: RM10,000-RM30,000
  • Typical fees: RM10-RM25 each for memberships; you can also derive a percentage from merchandising products
  • Advertising: Direct mail and word of mouth
  • Qualifications: Good knowledge of the entertainment industry
  • Equipment needed: Computer, printer, fax/modem, copier, database/label and desktop publishing software, phone system with voice mail capabilities
  • Staff required: Not initially
  • Handicapped opportunity: Possibly
  • Hidden costs: Postage and printing costs
  • Lowdown: When a celebrity becomes a celebrity, the last thing they want to do is sit around answering fan mail. Still, many celebrities do realize that their fans are who put them where they are, and they don’t necessarily want to ignore them. That’s why it makes sense for popular artists to hire fan club managers to keep in touch with their many admirers: they recognize the importance of staying where they are by staying in touch with those whose opinions ultimately matter the most. If you have the right credentials (such as having been a professional writer or prior experience in radio or television), then you might be able to convince a celebrity to let you take charge of his or her mail. In addition to opening and answering huge bags of mail, you’ll offer services such as quarterly or semiannual newsletter and merchandising (offering promotional products like T-shirts, posters, and autographed photos for sale and taking a small percentage for yourself). Like the celebrity, if you’re in the right place at the right time, this could be the right opportunity for you.
  • Start-Up: You won’t need very much at all to get started if you can convince a celebrity to foot the bill for his or her fan club; some celebrities actually do see the worth of paying someone else to handle the mail and requests for signed photos. However, most fan clubs operate on their own (with or without celebrity endorsement, but obviously it’s easier with), leaving you with a start-up cost of RM3,000-RM5,000 if you operate on a shoestring. You could sell memberships for RM10-RM25 each, and offer incentives for joining (such as a free T-shirt or baseball cap). At any rate, you’ll be producing newsletters (at RM500-RM1,000 each) a few times per year, so you’ll need to be sure you’ve sold enough memberships to cover printing and postage rates. If all goes well, you could make RM10,000-RM30,000 per year doing something enjoyable and high-profile; not enough to make you rich, but certainly enough to make you smile.
  • Bottom-Line Advice: This seems on the surface to be a glamorous job, and it is—until you get barraged with unreasonable requests, tight deadlines on newsletters, and ego-maniacal celebrities who think treating "underlings" accordingly is the path to greater success. It might help if you continually remind the celebrity just how much more money the fan club is ultimately making them in boosting record or ticket sales.

Thursday, November 15, 2007

Three Strategies for Increasing Home Based Business Leads

Okay so you started your home based business. The next thing most home based business owners think of is when I am going to make some sales to start making some money? Well if everyone knew the answer to this question 97% of home based business would not end in failure. There are ways out there to increase your chances of getting leads to more qualified prospects. Putting yourself in alignment with receiving some of those more qualified leads can go a long way in determining success or failure as a home based business owner. Strategy #1: Track Your Advertising Campaigns Many advanced back offices of certain home based business opportunities will have a feature in which you can track your advertising campaigns. Take advantage of this tool and maximize it to help you see where your time and money should be going towards when marketing your business. If you do not have access to a comprehensive back office there is still ways to track your advertising. Simply ask your leads how they found out about you and most importantly find out which feature of your ad drew them to yours over other ads. Remember time is money, so channel your efforts in terms of advertising to those options that have proved successful in the past. Strategy #2: Identify a Target Market As a home based business owner we would love to believe that everyone has an interest in our product. Unfortunately this way of thinking becomes the demise of many businesses not just ones in the home business area. Try unique ways to market your product to your target audience rather then trying to appeal to a mass audience. Have confidence in your product and most importantly in your demographic to which you are trying to sell. Successful entrepreneurs have the confidence that their marketing strategies will change the game and leads will pour in as a result. Without this confidence it leads one to grasp at straws and market to anyone and everyone who will listen. Strategy #3: Offer Incentives for Referrals When people think incentive they think money. It is true our society is driven by the power of green. However I suggest tailoring your incentive to the interests and hobbies of those who give you a referral. This will keep you fresh in their mind and they will think of you whenever they look at what they bought with your gift certificate to their favorite boutique or department store. Also these types of gifts in general show more thought and in a sales environment people will refer their friends and family to someone they trust. We all need help getting our home based business off the ground so do not be ashamed to ask for help in the form of referrals, you will be surprised how willing people are to help you grow your business. Discover how a normal, everyday surf bum cracked the $200K a month code with The Reverse Funnel System at http://www.ReverseFunnelExpress.com today. Also, visit the Reverse Funnel System blog. This article was published on WorkOnInternet.com The URL for this article is : http://www.workoninternet.com/article_18967.html The URL for the category of this article is : http://www.workoninternet.com/topic_12.html Work On Internet : the small business and home business online resource center

Tuesday, November 13, 2007

The Value of Employees

Home-Based Business - Clip Art Service

  • Start-up cost: RM3,000-RM5,000
  • Potential earnings: RM15,000-RM35,000
  • Typical fees: RM10-RM15 per image or, preferably, a monthly clip service where you provide new images each month for a fee of RM30-RM40 per month
  • Advertising: Business publications, direct mail to advertising/public relations firms
  • Qualifications: A graphics or art background will help build credibility
  • Equipment needed: Computer with high-resolution laser printer and scanner
  • Staff required: No
  • Handicapped opportunity: Yes
  • Hidden costs: Your resource materials will run high at first if you use other people’s clip art; if designing your own, watch for best prices on art materials
  • Lowdown: Downsizing has severely affected the art departments of many corporations, with many now outsourcing to freelancers or buying predesigned work to paste into their presentations. Smaller agencies are also turning to nontraditional solutions for quick, inexpensive art. What is quicker and easier than copyright-free pictures that can be copied and pasted (or even scanned) into any of your business publications in a matter of minutes? The fact is, there are thousands of decent illustrations out there, whether in clip art books (available in most book stores for a nominal fee) or in software programs dedicated to specific themes (such as business art, sports art, cartoons, and religious art). The obvious problem with running a clip art business is that you’re competing against literally hundreds of software programs that can do the same thing. Your major strategic selling point, then, becomes the fact that you have it all to choose from in one place, and that your availability is even better than overnight delivery. If you can sell your customers on those two concepts, you stand a fighting chance of making it. However, it would be wise to come up with an add-on service, such as cartooning or small-scale art production, to help you keep a steady income rolling in. Also, think of producing your own clip art and selling clients on the fact that it was specially designed by you.
  • Start-Up: Your start-up fees could be quite high, especially compared to your first-year potential earnings. You’ll need to invest in just about every clip art book and software program you can get your hands on in order to build a sufficient enough library for clients to choose from, and that could cost anywhere from RM1,000-RM1,500 total. Next, you’ll need to advertise in business publications or through direct mail to advertising and public relations companies, and that could run as high as RM3,000. When you consider that your charges may be as little as RM10 per image, it doesn’t take a wizard to see that the return on investment will take a while. Your best bet is to try to design your own clip art and market it on a subscription basis to local companies; for a monthly fee of RM20-RM40, you could earn more money on a more regular basis.
  • Bottom-Line Advice: You’ll really need to network with advertising and promotion specialists to get this business off the ground. Understand that people buy people, not just art, and that your biggest asset is personalized service. You can save companies time by searching through a myriad of resources for that perfect image—stress that point in everything you do.

Monday, November 12, 2007

Work On Internet - Mind Tricks for A Home Based Business

I’d like to talk with you a bit about how we program ourselves and become programmed when it comes to dealing with money, being rich and creating wealth online. Also how to overcome the negative programming that we often don’t recognize within ourselves. Let me ask you a few questions. Take a moment to think about the answers….maybe even jot them down. When it comes to making money online, do you have an overall “positive” outlook towards your success? Do you believe that there is “abundance” when it comes to money, and that you can make money, get rich and then create wealth online depending on your needs? Why or Why not? Do you have any negative beliefs or programming when it comes to internet marketing? That there is just too much competition and you could never tap into that market? Have you chosen the beliefs and attitudes that you have towards making money online or have they been chosen for you by others, situations, programming, TV, the media, etc.? If you’re like me and you’ve wanted to make money online, then you probably have one or two “negative programs” in your subconscious mind (I used to have A LOT of them before I learned the things I know now). As a matter of fact, even though I’ve spent literally years reprogramming myself and learning as much as I could about online internet marketing and making money, I still know that somewhere deep in my subconscious mind this old programming exists. Of course, it doesn’t affect my behavior the way it used to. My point is that once you program yourself or open yourself to programming from others and from modern culture, it’s sometimes a challenge to overcome that programming and go on to be successful online. And the only one that’s going to be able to do anything about this programming that we’re talking about IS YOU. If you want to do something about your programming and your success online, you’re gonna have to DO IT ALL YOURSELF. And what’s the best way to do it yourself? This is a fantastic question…….. I have a few favorites. 1. Look around and pay careful attention to what’s REALLY going on inside you. Just like a comedian looks at the fine details and tells stories about things that we never see……but are right there in front of us. You need to look closer. While browsing around online, I looked at all the internet marketing and work from home opportunities. I shot them all down in flames. I had been hurt in the past and I was shutting out all opportunities to make money online. I recognized that my programming had simply turned off my sense of judgment because it was easier to reject everything. This is a big step in changing some of your programming. 2. Model the internet marketers who are making money online. One of the best things that you can do. Nothing can replace being shown step by step how to build wealth online by a group of like minded people that will help support you. Re-enforce that positive mind set programming. 3. Stop looking for the magic pill. Realize that you’re going to have to constantly learn and improve. You will have to research and make important decisions for your business. Every business has problems, issues, unexpected events. Stuff happens. You would like to take the pill and have your home based business generating $100,000 a month. Me too. Well until that pill is invented, you’re going to have to do it the old fashioned way….you’re going to have to actually DO SOMETHING. Just keep improving a little bit at a time. If you do these things, you’ll begin to reprogram yourself and change your negative programming into positive programming. You can work from home and become as successful. Just put your mind to it! ------------------------------ Don Downes is a top internet marketer who works with other industry leading internet marketers from around the world. He works with successful business coaches who specialize in helping individuals create 6-figure incomes working from home. To learn more, visit Don's website at http://AutomateWealthOnline.com This article was published on WorkOnInternet.com